|Give your customer immediate gratification allow him
or her to immediately download you software, e-book or other digital
product. When you give your customer immediate gratification you
substantially reduce "buyers remorse" which sets in on all sales
when the product isn't immediately available.
Once the orders
complete your customer will find a download link on the "Thank You"
page of the cart as well as a link in the email receipt. The link is
good for three days. This means that it's difficult for your
customer to pass around the link to your download.